HOW PODCASTS ARE WINNING BACK AUDIENCES IN A SCREEN-SATURATED ERA
BUENOS AIRES — From political commentary and personal finance advice to cinematic analysis and culture chats, on-demand audio is capturing an increasingly dominant share of daily media consumption. In a digital landscape long dominated by screen time and visual content, podcasts have carved out a pivotal niche, transforming passive listeners into dedicated audiences and opening lucrative commercial avenues for traditional broadcasters and independent creators alike. Unlike traditional AM and FM radio broadcasts, which rely on linear programming schedules, podcasts offer permanent availability. Listeners can stream or download episodes at their convenience, pausing, rewinding, or fast-forwarding through content. This flexibility has prompted major radio stations to edit and repackage popular segments into downloadable audio files, seamlessly bridging the gap between legacy media and digital-first platforms. The portability of audio content remains one of its most...